Demystifying the Dark Web Opioid Trade: Content Analysis on Anonymous Market Listings and Forum Posts

Xiaojing Liao, Department of Computer Science, Indiana University Bloomington, 700 N Woodlawn Ave, Bloomington, IN, United States, Phone: 1 8646508137, Email: ude.anaidni@oailx .

Zhengyi Li

1 Department of Computer Science, Indiana University Bloomington, Bloomington, IN, United States

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Xiangyu Du

1 Department of Computer Science, Indiana University Bloomington, Bloomington, IN, United States

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Xiaojing Liao

1 Department of Computer Science, Indiana University Bloomington, Bloomington, IN, United States

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Xiaoqian Jiang

2 The University of Texas Health Science Center at Houston, Houston, TX, United States

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Tiffany Champagne-Langabeer

2 The University of Texas Health Science Center at Houston, Houston, TX, United States

Find articles by Tiffany Champagne-Langabeer Corresponding author. # Contributed equally. Corresponding Author: Xiaojing Liao ude.anaidni@oailx Received 2020 Sep 21; Revisions requested 2020 Nov 23; Revised 2021 Jan 15; Accepted 2021 Jan 16.

Copyright ©Zhengyi Li, Xiangyu Du, Xiaojing Liao, Xiaoqian Jiang, Tiffany Champagne-Langabeer. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 17.02.2021.

This is an open-access article distributed under the terms of the Creative Commons Attribution License (https://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work, first published in the Journal of Medical Internet Research, is properly cited. The complete bibliographic information, a link to the original publication on http://www.jmir.org/, as well as this copyright and license information must be included.

Abstract

Background

Opioid use disorder presents a public health issue afflicting millions across the globe. There is a pressing need to understand the opioid supply chain to gain new insights into the mitigation of opioid use and effectively combat the opioid crisis. The role of anonymous online marketplaces and forums that resemble eBay or Amazon, where anyone can post, browse, and purchase opioid commodities, has become increasingly important in opioid trading. Therefore, a greater understanding of anonymous markets and forums may enable public health officials and other stakeholders to comprehend the scope of the crisis. However, to the best of our knowledge, no large-scale study, which may cross multiple anonymous marketplaces and is cross-sectional, has been conducted to profile the opioid supply chain and unveil characteristics of opioid suppliers, commodities, and transactions.

Objective

We aimed to profile the opioid supply chain in anonymous markets and forums via a large-scale, longitudinal measurement study on anonymous market listings and posts. Toward this, we propose a series of techniques to collect data; identify opioid jargon terms used in the anonymous marketplaces and forums; and profile the opioid commodities, suppliers, and transactions.

Methods

We first conducted a whole-site crawl of anonymous online marketplaces and forums to solicit data. We then developed a suite of opioid domain–specific text mining techniques (eg, opioid jargon detection and opioid trading information retrieval) to recognize information relevant to opioid trading activities (eg, commodities, price, shipping information, and suppliers). Subsequently, we conducted a comprehensive, large-scale, longitudinal study to demystify opioid trading activities in anonymous markets and forums.

Results

A total of 248,359 listings from 10 anonymous online marketplaces and 1,138,961 traces (ie, threads of posts) from 6 underground forums were collected. Among them, we identified 28,106 opioid product listings and 13,508 opioid-related promotional and review forum traces from 5147 unique opioid suppliers’ IDs and 2778 unique opioid buyers’ IDs. Our study characterized opioid suppliers (eg, activeness and cross-market activities), commodities (eg, popular items and their evolution), and transactions (eg, origins and shipping destination) in anonymous marketplaces and forums, which enabled a greater understanding of the underground trading activities involved in international opioid supply and demand.

Conclusions

The results provide insight into opioid trading in the anonymous markets and forums and may prove an effective mitigation data point for illuminating the opioid supply chain.

Keywords: opioids, black market, anonymous markets and forums, opioid supply chain, text mining, machine learning, opioid crisis, opioid epidemic, drug abuse

Introduction

Background

Overdoses from opioids, a class of drugs that includes both prescription pain relievers and illegal narcotics, account for more deaths in the United States than traffic deaths or suicides. Overdose deaths involving heroin began increasing in 2000 with a dramatic change in pace, and as of 2014, 61% of drug overdoses involved some type of opioid, inclusive of heroin [1]. Deaths involving fentanyl nearly doubled from the previous year’s rate in 2014, 2015, and 2016 [2]. To reduce opioid-related mortality, there is a pressing need to understand the supply and demand for the product; however, no prior research that provides a greater understanding of the international opioid supply chain has been conducted.

The past 10 years have witnessed a spree of anonymous online marketplaces and forums, mostly catering to drugs in anonymous ways and resembling eBay or Amazon. For instance, SilkRoad, the first modern darknet market and best known as a platform for selling illegal drugs, was launched in February 2011 and subsequently shut down in October 2013 [3]. However, its closure catalyzed the development of multiple other anonymous marketplaces. Compared with traditional opioid supply methods [4], the role of anonymous online marketplaces and forums has become more important because of its stealthiness and anonymity: using this type of virtual exchange, anyone can post and browse the opioid product listings, regardless of their technical background. It raises new challenges for new law enforcement agencies to identify opioid suppliers, buyers, or even takedown the marketplace. Further compounding the issue from a law enforcement perspective, it is nontrivial to obtain complete opioid listings from the darknet markets, interpret the jargon used in the darknet forum, and holistically profile opioid trading and supplying activities.

Underground Opioid Trading

Anonymous online marketplaces are usually platforms for sellers and buyers to conduct transactions in a virtual environment. They usually come with anonymous forums for sellers and buyers to share information, promote their products, leave feedback, and share experiences about purchases. To understand how it works, we describe an opioid transaction’s operational steps on the anonymous online marketplaces and forums. We present a view about how such services operate and how different entities interact with each other ( Figure 1 ).

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Overview of the opioid trading in the anonymous marketplaces and forums.

First, an opioid trader, who intends to list the selling information and find potential customers, will first access the anonymous online marketplaces and forums, using an anonymous browsing tool such as a Tor client or a web-to-Tor proxy (step 1 in Figure 1 ) [5,6]. Anonymous online marketplaces and forums usually operate as hidden Tor services, which can only be resolved through Tor (an anonymity network). Once connected to the anonymous online marketplaces (eg, The Empire Market and Darkbay), the opioid trader will create an account as a seller and post their opioid listing information (including product, price, origin country, an acceptable shipping destination, payment method, quantities left, shipping options—shipping days or shipping companies, and refund policy; step 2). Figures 2 and ​ and3 3 illustrate examples of opioid listings in The Versus Project and Alphabay. The opioid trader will also use an anonymous online forum (eg, The Hub Forum) to post promotional information to attract potential customers (step 3).

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Example of opioid listings in The Versus Project.

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Example of opioid listings in Alphabay.

Suppose that an opioid buyer wants to purchase opioids. The opioid buyer (client) will also access the anonymous online market and create an account in each anonymous marketplace before they can find the listings of opioids (step 4). After perusing the items available on the anonymous online market (step 5), the buyer will add opioids to their shopping cart (step 6). When the buyer wants to check out and make a purchase using cryptocurrency (eg, Bitcoin), if the trader accepts payment through an anonymous online marketplace as an escrow, the buyer will place the listed amount of cryptocurrency in escrow (step 7). Then, the trader receives the order and escrow confirmation (step 8). Otherwise, the buyer will pay the trader directly using cryptocurrency or any other payment method accepted by the trader (step 9) [7]. Note that the escrow mechanism is widely deployed in the anonymous online market because it helps to build trust and resolve disputes between sellers and buyers. When the purchase is made, the opioid trader ships the purchased item to the buyer (step 10). Once the item is received, the buyer finalizes the purchase by notifying the anonymous online marketplace to release the funds held in escrow (step 11) [8,9]. After that, an opioid buyer often leaves review comments under the product listing or discusses the purchasing experience in the forum (step 12).

Prior Work

Recent years have witnessed the trend of studying opioid use disorders using anonymous marketplaces and forums data [5,8,10] and public social media data (eg, Twitter and Instagram) [11-14]. Gilbert et al [15] described changes in the conceptualizations, techniques, and structures of opioid supply chains and illustrated the diversity of transactions beyond the traditionally linear conceptualizations of cartel-based distribution models. Quintana et al [16] and Fernando et al [17] presented the results of the international drug testing service for opioid commodities from the anonymous marketplaces and showed that most opioid substances contained the advertised ingredient and most samples were of high purity. Dasgupta et al [18] collected opioid listings on Silk Road to analyze the prices of diverted prescription opioids. Duxbury et al [6] evaluated the role of trust in online drug markets by applying exponential random graph modelling to underground marketplace transactions. The results show that vendors’ trustworthiness is a better predictor of vendor selection than product diversity or affordability. Considering social media data (eg, Twitter and Instagram), Nasralah et al [14] proposed a text mining framework to collect opioid data from social media and analyzed the most discussed topics to profile the opioid epidemic and crisis. Mackey et al [13] collected tweets related to the opioid topic to identify illicit online pharmacies and study the illegal sale of opioids in online marketing. Cherian et al [12] gathered codeine misuse data from Instagram posts to understand how misuse is happening and its misused form. Recently, Balsamo et al [11] used a language model to expand vocabularies for opioid substances, routes of administration, and drug tampering on Reddit data from 2014 to 2018 and investigated some important consumption-related aspects of the nonmedical abuse of opioid substances. However, to the best of our knowledge, no large-scale study, which may cross multiple anonymous marketplaces and is cross-sectional, has been conducted to profile the opioid supply chain and unveil characteristics of opioid suppliers, commodities, and transactions.

Goals

This paper seeks to complement current studies widening the understanding of opioid supply chains in underground marketplaces using comprehensive, large-scale, longitudinal anonymous marketplace and forum data. To this end, we propose a series of techniques to collect data; identify opioid jargon terms used in the anonymous marketplaces and forums; and profile the opioid commodities, suppliers, and transactions. Specifically, we first conducted a whole-site crawl of anonymous online marketplaces and forums to solicit data. We then developed a suite of opioid domain–specific text mining techniques (eg, opioid jargon detection and opioid trading information retrieval) to recognize information relevant to opioid trading activities (eg, commodities, price, shipping information, and suppliers). Subsequently, we conducted a comprehensive, large-scale, longitudinal study to demystify opioid trading activities in anonymous markets and forums.

The contributions of this study are elaborated below. First, we designed and implemented an anonymous marketplace data collection and analysis pipeline to gather and identify opioids data in 16 anonymous marketplaces and forums over a period of almost 9 years between 2011 and 2020. Second, we fine-tuned the semantic comparison model proposed by Yuan et al [19] for opioid jargon detection, which can recognize the opioid jargon as innocent-looking terms and the dedicated terms only used in the anonymous marketplaces and forums. In this way, we generated a rich underground marketplace opioid vocabulary of 311 opioid keywords with 13 categories. Third, we conducted a comprehensive, large-scale, longitudinal study to measure and characterize opioid trading in anonymous online marketplaces and forums. Specifically, using a large-scale and cross-sectional data set, we characterized the activeness and cross-market activities of opioid suppliers, investigated popular opioid commodities as well as their evolution and price trends, and outlined a picture of origins and shipping destinations appearing in opioid transactions in anonymous marketplaces and forums. We believe our findings will provide insight into opioid trading in the anonymous markets and forums for law enforcement, policy makers, and invested health care stakeholders to understand the scope of opioid trading activities and may prove an effective mitigation data point for illuminating the opioid supply chain.

Methods

Overview

This section elaborates on the methodology used to identify opioid trading information in the anonymous market and forums. We illustrate the methodology pipeline ( Figure 4 ). Specifically, we collected approximately 248,359 unique listings and 1,138,961 unique forum traces (ie, threads of posts) from 10 anonymous online marketplaces and 6 forums. We then identified 311 opioid keywords and jargons to recognize 28,106 listings and 13,508 forum traces related to underground opioid trading activities. Finally, we used natural language processing techniques to extract opioid trading information to characterize underground opioid commodities, suppliers, and transactions.